I am very pleased with this lip balm. I have suffered from chronically dry, chapped lips all my life and have been disappointed more often than not with lip products, but remained determined to keep looking for something that works for me. Finally found it! At first I was put off by the dense stick that didn’t have the glide I like. I have very full lips, and appreciate a more emollient application. The product felt very dry and dragged a bit when applying, but a few seconds later, my lips felt dewy, soft and had a nice sheen. What is this sorcery?!I find that this product works best when applied AFTER removing dead skin on dry, chapped lips. I do this by using a damp washcloth (the cheap, rough kind you can get at Walmart) and a little facial cleanser, gently rubbing the lips, then rinse (You don’t want to be too rough otherwise the lips will just form more “scabs” over the more sensitive skin underneath in the form of dry crusty patches on the lips). Apply the lip balm. That’s it. All those fancy lip scrubs and plumpers are nice but not necessary. Also, avoid pulling, tearing and biting off dry skin on the lips because that only exacerbates the chapping, cracking and crustiness.This product works well as a base for lip makeup. Because of my situation, products like heavily pigmented liquid lipsticks wreaked havoc on my lips. Not anymore! I’m very pleased at how smooth and soft this lip balm makes my lips. Knowing that my lip situation isn’t going anywhere (I inherited it from my mom) at least I can now say with confidence that I’ve found my holy grail for my chronic chapped lip situation. Of course I’ll be stockpiling this product because good things always seem to get discontinued.